We’ve all heard of the famous Hot Girl Summer trend, taking over social media in 2019. While Hot Girl Summer was all about confidence, independence and having fun, 2024’s Brat Girl Summer focuses on being playful, rebellious and embodying an unapologetically mischievous attitude. This new trend encourages self-expression, highlighting a carefree, spirited approach to life.
In essence, Brat Girl Summer takes the self-confidence of Hot Girl Summer and spices it up with a sprinkle of naughtiness. This blog delves into the new Brat-inspired trend and how you can thrive in your own Brat Girl Summer.
The Iconic Brat Girl Summer of 2024
Thriving in your own Brat Girl Summer is all about embracing your desires boldly and mischievously. Picture bright and edgy outfits, cheeky social media posts and carefree adventures. It’s a season marked by living in the moment, experimenting with new looks and confidently asserting your individual style. This vibe is all about capturing a spirited essence and celebrating freedom with a touch of sass.
Charli XCX & the Iconic Lime Green Album
Brat Girl Summer originated from British singer Charli XCX’s hit album “Brat,” released on June 7 2024, debuting at #3 on the Billboard charts. The album’s lime green cover and party-girl vibe inspired Gen Z to create the Brat Girl Summer trend, which quickly went viral on TikTok.
"You're just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes. Who feels herself but maybe also has a breakdown. But kind of like parties through it, is very honest, very blunt. A little bit volatile. Like does dumb things. But it's brat. You're brat. That's brat." - Charli XCX
Channel Your Inner Brat Girl for a Fun-Filled Summer
To live your best Brat Girl summer, make the most of sunny days with adventurous activities like beach outings and rooftop parties.
For a Brat Girl summer, immerse yourself in energetic festivals and spontaneous road trips. Explore trendy shops, indulge in vibrant street food and hit the hottest nightclubs!
Surround yourself with friends who match your high-spirited vibe, and always stay open to new experiences.
Your Brat Girl Summer is all about making every moment as lively and colourful as you are. Simply, live in the moment and have fun.
How to Embody the Groovy BRAT Girl Style
Brat Girl Summer encompasses a bold fashion and lifestyle trend which is mainly inspired by the Y2K era and the iconic Bratz dolls.
Bratz dolls are known for their distinctive features, large eyes, pouty lips and trendy outfits. Their popularity stems from their diverse, edgy looks and the emphasis on self-expression and individuality.
To embody the groovy BRAT Girl style, embrace bold, colourful outfits with a mix of vintage and modern pieces. Think crop tops, mini skirts, platform shoes and chunky accessories.
Emphasising confidence, funky outfits and playful aesthetics, it captures the essence of unapologetic self-expression and female empowerment, blending nostalgia with modern, edgy style to create a distinctive summer vibe.
At the end of the day, embodying the Brat Girl aesthetic is all about being carefree and confident. So, wear whatever you desire, without worrying about being judged by others.
Why Brat Girl Summer is More Than Just a Trend
Brat Girl Summer is a celebration of bold self-expression and female empowerment, making it more than just a Gen Z trend. It’s more than just flashy outfits and funky makeup, it’s about embracing confidence, creativity and a carefree spirit.
Brat Girl Summer highlights the importance of self-love in a world where personal branding and individuality are increasingly valued, making it a lasting cultural shift beyond 2024.
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